Trolleys, trains and buses have been allowed to circle the city wrapped in eye-popping ads that the companies stopped paying for months before, assuring them of a free ride on the MBTA’s dime, a Herald review found.
The cash-strapped T vowed yesterday to rip the ads off on time rather than forfeit ad revenues worth hundreds of thousands of dollars after an inquiry from the Herald.
“It’s months of free advertising,” said Robert Young, a marketing professor at Northeastern University’s College of Business Administration, adding that the lenient contract enforcement sends a message to advertisers not to buy more time since their ads won’t come down immediately anyway. “The MBTA is losing revenue by not getting somebody new to do it.”
READ WHOLE ARTICLE: Advertisers ride free, thanks to T (http://www.bostonherald.com/)
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